Why do some people always land on their feet, when others just can't seem to catch a break - even though they're equally talented, qualified or intelligent? One word - CONFIDENCE...... Rosabeth Moss Canter is a professor at Harvard Business School and author of the book Confidence: How Winning Streaks & Losing Streaks Begin and End. And she says after studying hundreds of winning businesses, sports teams and people, the one thing they all have in common is that they EXPECT to win. So, here are her 3 confidence-building strategies, courtesy of the Bottom Line Personal: First: Stay calm under pressure. Panic is an instinctive response - but it causes mistakes and saps your confidence. So go slow......In 2004, the Boston Red Sox were down 3 games in the American League playoffs. At the bottom of the 14th, the score was tied, and the temptation was huge for the players to take big swings and try for a home run. Instead, they forced a few walks, and trusted the hitters behind them to bring them home. This pivitol display of confidence led to an eight-game winning streak and a World Series championship...... Confidence builder #2: Pay attention to décor you see every day...... ** ** When businessman Jeffrey Lurie bought the Philadelphia Eagles, his first step wasn't to sign a star quarterback. Instead, he put big bucks into renovating the locker room, and upgrading the computers and the food in the players' lounge. He also plastered the Eagles logo on everything, including trash cans. Lurie wanted to send a signal that he believed in his team before they'd even proven themselves. And it did wonders for morale...... And one last confidence builder: Talk yourself up. Before a challenge, winners focus on positive experiences - like how many successes they've had, and all they hours of preparation they've put in that'll lead them to victory......This creates a state of mind in which they can't even fathom losing...... If you'd like to go further, check out the book