Videogames are incredibly popular.  But would you believe that 90 perecent of the people who start a game never bother to finish it? And it doesn’t matter whether they’re avid-gamers or dabblers, or if a game is dull, or the critically-acclaimed “must-have” title of the season.

What’s the reason? It all boils down to time – or a lack of it.

Back in the 1980s, most gamers were twentysomething guys with plenty of time on their hands. Today, the average gamer is 37 years old, with a family, and a career. And they just don’t have the time for high-concept games.  Like last year’s “Red Dead Redemption” – which takes at least 30 hours to finish. And studies show that the longer the game, the more likely a player will abandon it mid-stream.

There’s also too much competition for “gaming” time.  With tons of new videogames coming out every year.  It’s unlikely a gamer will stick with an old game when there’s a new one to try.

On the flip side, super-short web-based games like Angry Birds have an 85 percent completion rate.  And games that run less than 6 hours get finished almost half the time. So, game manufacturers are focusing on shorter games, and saving tons of money.        

Because it takes about $24 million dollars to create a lifelike, 6-hour game. And to help keep the money flowing – and the people playing – manufacturers have begun to break their games down into smaller chunks. So, if they want to “level up” – they have to buy an updated filled with new adventures.