What will it take to get people to quit smoking?  You might think a cancer diagnosis would do the trick.  But according to a new Wake Forest study, at least 18 percent of lung cancer patients, and 12 percent of colo-rectal cancer patients continued to smoke even after a cancer diagnosis. And get this: Statistics show that one-in-four people continued to smoke even after watching a family member struggle – or die – from cancer!

Believe it or not, health experts aren’t surprised. They say these new numbers speak to the “incredible addictive power of nicotine.” In fact, you may have even seen photos of actor Michael Douglas, lighting up just months after completing treatment for Stage Four throat cancer.

But it should go without saying: Stopping smoking has long been associated with a better response to cancer treatment, and a better chance of survival.

Bottom line: It’s never too late to quit. Even after you’ve been diagnosed with cancer.