Is being a mom like working in the steel mills - so tough that you need a glass of wine at the end of the day, just to feel sane again? More and more Moms say yes!
It’s evidenced in Facebook groups like “Moms Who Need Wine” – with over 640-thousand subscribers. And “I So Need A Glass Of Wine Or I’m Gonna Sell Kids,” which has 127-thousand! There’s a best-selling book called “Naptime Is The New Happy Hour” and two rival wines called “Mommy Juice” and “Mommy’s Time Out.”
So, what’s going on with Moms and wine? Well, wine is to women what beer is to men. Women buy over 60% of wine sold, which is about the same percentage of beer bought by men. Also, some women view parenting as a gritty daily struggle – and they deserve a glass of Pinot for their hard work. So, wine makers have latched on to that mindset and they’re running with it! Take one of the biggest American wineries – Chateau Saint Michelle – their slogan is, “It’s where you become you again.” The idea is that “wine is the new bubble bath or valium.”
Now, of course, not all moms who enjoy a stress-relieving glass of pinot have a problem. But there are plenty that do. There is so much pressure on women today – to be the perfect mom, worker and wife – that some are abusing alcohol to cope. A survey done by “Working Mother” magazine found that 40% say they drink to cope with stress and the number of women between the ages of 30 and 44 who abuse alcohol has doubled. So, while this wine advertising is hitting its target – it may be enabling a bigger problem.
What do you think? Do you like to chill out with a glass of wine after a rough day with the kids? Do you know women who drink to excess just to cope?