What’s the latest trend in onboard airline movies? “Weep warnings.” Virgin Atlantic Airways has begun adding a warning at the beginning of movies that may provoke strong emotions.  In other words – make you cry. That way, passengers know to keep tissues handy.  Or to skip the movie altogether.

So, why the “weep warnings?” Because flight crews noticed that a lot of people – especially men - were getting quite emotional during some onboard films. Psychologists say that passengers are more susceptible to strong emotions because they’re often already emotional when they get on the plane.  Either because they’re anxious about flying, the trip is a big transition, or they just said farewell to loved ones. In fact, more than half of the people in a recent survey said they experienced heightened emotions while flying.

So, what were the top-3 tear-inducing movies? Toy Story 3, The Blind Side, and Eat Pray Love. And 41 percent of male flyers admitted that they’d hidden under their blankets to hide their tears. While women pretended they had something in their eye.

The first movie to get the emotional alert will be: Water for Elephants with Reese Witherspoon. And if it’s a success, don’t be surprised if other airlines decide to follow suit.