If you want to be stylish the next time you go to a 3-D movie, now you can own your own 3-D glasses. According to USA Today, manufacturers have released new lines of fashionable 3-D eyewear, but they’re not cheap, and they’re not always compatible with the shows you may want to watch. For example, Oakley – the company famous for sporty sunglasses and ski goggles endorsed by Lance Armstrong and Olympian Sean White - has 3-D glasses that cost $120. There are Calvin Klein designed 3-D glasses – which cost $180 a pair, and double as sunglasses.
With an estimated 30,000 3-D movie screens around the world, and the release of 3-D TVs, you might think there’d be a huge market for 3-D glasses, but there’s one big problem: The format war. Most 3-D movies are made in what’s called “passive” format, but most new 3-D TV sets use what’s called “active” technology. So, the $200 designer 3-D glasses you buy for the movie theaters won’t work on your 3-D TV. Another issue facing the makers of 3-D glasses: They’re a tough sell. Scott Hettrick is the editor of the blog 3D Hollywood dot net. He says it’s hard to imagine most people spending big bucks for their own personal pair of 3-D glasses. You’d have to see a lot of 3-D movies to make that purchase pay off. Still, reps for both Oakley and Calvin Klein say their glasses offer better craftsmanship and design, and fit much better and more comfortably than the 3-D glasses you borrow at a theater. Plus, you don’t look as goofy wearing them.