What’s the latest way health experts want to crack down on smoking? By forcing manufacturers to make smaller cigarette packs. Because experts say the smaller size could help a lot of smokers cut back dramatically, and even quit.

The theory is based on a recent Cornell University study. They found that when volunteers were given self-refilling soup bowls, they consumed almost double the amount as those with normal-sized bowls. Researchers say it’s because we’re wired to mindlessly fill containers with food and beverages to the top and consume them, whether we’re hungry and thirsty, or not.

So anti-smoking crusaders want to use that same wisdom, and slash the size of cigarette packs in half, from 20 cigarettes to 10. And they point out that now’s the perfect time, since the government just gave the FDA the power to call the shots on all tobacco-manufacturing decisions, including package size.

So, would shrinking the pack really help smokers quit? Researchers say yes. Studies show that smokers who cut back are more likely to quit. Also, most smokers actually want fewer cigarettes, because they know how deadly their bad habit is.

But they end up smoking all 20 cigarettes per pack because they want to get their money’s worth. Which is exactly why experts say that a smaller pack will help smokers to light up less, just like buying a pint of chocolate chip ice cream is safer for a dieter than buying a gallon.