Have you ever thought – ‘If I only knew what the most powerful CEOs and business executives knew, I’d have a corner office too’? Well, get ready for a corner office of your own, because we found the secrets of CEOs. They come from an underground handbook that’s been circulating around boardrooms for decades. It’s called Swanson's Unwritten Rules of Management, but you won’t find it in a bookstore. It was written by Bill Swanson, CEO of the aerospace contractor Raytheon, but it’s never been published. However, here at last, are some of the secret rules. We found this in Business 2.0 magazine.
- You can't polish a sneaker. Even if you polish a hollow shell, it's still nothing more than a hollow shell. What that means in business terms is that if you're heavy on style but short on substance or focus, you're not providing anything meaningful to your bosses or your company.
- Another CEO secret: Learn to say "I don't know." If used when appropriate, it'll be used often. You're not expected to know the answer to everything. Smart people simply say, "I don't know" and go find the answer.
- Tip number 3: Never direct a complaint to the top. With e-mail, of course, this problem has only gotten worse. But if you have a complaint with someone or something, take it directly to the relevant individual, privately and professionally, and give them a chance to work it out. You'll lose respect if you go over someone's head and, even worse, that kind of behavior sucks the energy out of an organization.
- Lesson four: Look for what's missing. It's easy to improve on an already existing idea. What's really revolutionary is to find a need that's not being filled and fill it.
- And one last lesson from the CEO's handbook: Treat the name of your company as if it were your own. A company's reputation is built on the actions of each employee.
You can check out the rest of Swanson's Unwritten Rules at http://money.cnn.com/magazines/business2/business2_archive/2005/07/01/8265517/index.htm