Experts say there are two things you have to do if you want to unload it fast: #1: Price it to “move.” That means pricing it lower than what your neighbor’s house recently sold for, and lower than the listing price of the house for sale down the street. Why? Because it’s a buyer’s market right now. Tom Kunz is the CEO of Century 21 realty. He says now is the greatest real estate opportunity ever for buyers. That’s because interest rates are low, home prices have dropped, and there are plenty of empty homes to choose from. So, if you have to sell, bite the bullet, and price your house to sell ASAP. Don’t get emotional about it. Holding out for a buyer who’ll give you what you want isn’t worth the extra few thousand bucks you think you might get.
The second thing you have to do to sell your house in a hurry: Get great pictures of it. Know this: Your agent probably doesn’t want you to know that. That’s because they pay all the costs of marketing your house up front, and professional photographers aren’t cheap. So, agents typically look for ways to cut their out-of-pocket expenses – including a hiring a run-of-the-mill photographer. Or taking the pictures themselves – on their cell phone. Experts recommend not signing a contract with any realtor unless they tell you who’ll be photographing your house. A great real estate photographer will know about lighting, angle, and the best time of day to shoot, as well as staging, de-cluttering, and how to make a room look larger. Why is this so important? According to the National Association of Realtors, 90 percent of all homes sold were first seen online, which moves the “curb appeal” away from your front yard and onto a computer screen. In fact, listings with nice photos typically sell for $1,000 to tens-of-thousands of dollars more than listings with bad photos.