Experts call this "urge surfing" According to psychologist Kelly Brownell, director of the Yale Center for Eating and Weight Disorders, urges are like waves. He says they start out small, gain in strength, crest, and then subside. And by staying strong through the peak, you can sometimes outlast it. So, here are two strategies to help, courtesy of Ladies Home Journal.
First: Deal with the emotions behind your food frenzies. Eating is often a way to deal with unpleasant emotions, and cravings can be triggered by stress, depression, loneliness or anger. If you can get to the heart of what's bothering you, your triggers will become more obvious, and you'll be able to avoid them better. So, write down what you're feeling each time a craving strikes and see if you notice a pattern.
And Second: Have alternative foods on hand. If you long for chocolate or potato chips after a bad day, make sure you have healthier choices close by.
Low-fat frozen yogurt, fruit, or nuts might take the edge off your craving.
And remember, cravings usually last only 5 to 10 minutes. They don't keep gnawing at you until you finally give in. So, with a little effort, you should be able to "urge surf"