• For example, Uni K Wax center is an eyebrow waxing salon where you can look through a booklet with photos of celebrities, and pick which eyebrow style you want. Then, an esthetician waxes and plucks your brows to match your chosen celebrity’s exactly. Right now, the biggest seller is the Catherine Zeta-Jones look, and estheticians say it’s because her eyebrows are slightly arched, and not too thin. 

• Then, the coolest place to get your hair styled these days is at a blowdry bar, like the popular chain Dry Bar. They offer a few options, like the sleek and straight “Manhattan,” or the beachy, wavy, “Mai Thai.” All for a flat $35. 

• And even makeup studios are getting in on the trend and only offering a few looks, like “Beach girl,” that’s subtle, glowing makeup, or a “Hollywood glamour” look, with smokey eye shadow and dark lipstick. 

So, why are so many salons only offering a handful of choices? Experts say it’s a win-win move. Customers love looking through a booklet, and knowing exactly what they’re going to get, instead of trying to describe their dream look and risk not being happy with the end result. And salons like it because it keeps the services fast and relatively affordable, which means a steady flow of customers. That’s because stylists only need to be trained to perfect a few looks, instead of having to have a wide range of skills, or spending lots of time creating a custom look.