What’s the latest trend in cosmetic surgery? Chinplants. It’s a surgical procedure designed to enhance and define the chin line. Over the past year, the number of chinplants has increased 71%, and the procedure is rising much faster than breast augmentation, liposuction, and even Botox – which only increased 5%.

And it’s a fairly simple operation. The surgeon inserts a rubbery “bumper” to your chin, which makes your jaw look longer and stronger. 

So, why the sudden interest in chin enhancement? 

Technology. These days, almost everyone’s got a camera phone. And you can be minding your own business at a wedding buffet, and 30 seconds later, you can see pictures of your double chin or weak jawline on Facebook. And in this day-in-age of Skype job interviews, people need to look good on camera. And poor lighting and bad camera angles can make anybody look like they have a weak or double chin.

Also, a strong chin is also associated with leadership. Former presidents Clinton and Ford, and president Obama have strong chins. And 90% of Fortune 500 CEOs have strong chins – including female CEOs, like HP’s Carly Fiorina.

Chinplants are especially popular with the over 40-set – because that’s the age when the skin on the neck and jawline begins to sag. But doctors say a shocking number of younger people are coming in for surgical consultations. Because the jaw isn’t something you can fix with diet and exercise. You’re either born with a good chin, or not. 

So, who are people looking to for chin-inspiration? They’re bringing in pictures of Jennifer Aniston and Brad Pitt’s square jaws. 

But even a simple operation like a chinplant can be risky. So, make sure your surgeon is board certified, and has done a lot of similar procedures.