Intelligence For Your Life :: Preparing For The Apocalypse Is Big Business

So, the world didn’t end in December, as the Mayans predicted. But that didn’t stop us preparing for it, anyway. In fact, preparing for doomsday - whenever it comes – is big business today. Because in the past year, sales for things like survival gear and freeze-dried food are through the roof. 

And this year, experts are predicting that we’ll spend more than half a BILLION dollars getting ready for what doomsayers call: “TEO-TWAW-KI.” That’s an acronym for “The End Of The World As We Know It”.

There’s even a retail chain for the apocalypse, called the Ready Store. Their customers are known as “preppers” – or “survivalists”.  And an executive from the store says there are many reasons why there are more preppers today than ever before:

  • First: People are reacting to the growing number of deadly natural disasters in recent years - like Superstorm Sandy, and the tornado that destroyed many parts of Joplin, Missouri.
  • Other “preppers” are stockpiling supplies due to fears about a potential economic collapse or, because they’re caught up in the hysteria created by a growing number of TV shows about “preppers”.

What exactly are people buying for the end of the world? As you might expect, there’s been a surge in sales for basic emergency supplies - like batteries, flashlights, and canned food.