It's true. Men and women crave different foods, with a kind of "Men Eat Meat, Women Eat Chocolate" food-craving divide. Of course, it's not always the case, but according to several experts, there are actual gender-based reasons why men and women tend to prefer different foods. Dr. Marcia Pelchat is a sensory psychologist specializing in food and beverage selection. She says women are genetically predisposed to prefer sweeter tastes, and to be sensitive to bitterness. That's why cocktails aimed at women tend to be sweet and colorful, while drinks aimed at men tend to be intentionally bitter, like dark beer and whiskey. Dr. David Katz is the Director of Yale's Prevention Research Center. He says ancient history has a lot to do with the foods men and women prefer. Back in the hunter-gatherer days, men saw meat as a reward for supplying food for their families, and they needed the extra protein to help build muscle mass so they'd be better, stronger hunters, while the women had more access to their fruits and vegetables they gathered for their family's survival. Dr. Katz also points out that hormones are a factor in food cravings for women, especially during pregnancy. This is why women who are angry, tired, depressed or hormonal tend to crave sweets - particularly chocolate. Researchers found that half of North American women crave chocolate, but only 20 percent of the men do. Want another reason men and women crave different foods? Ambition. Dr. Brian Wansink is the director of the Cornell University Food and Brand Lab. He says people are more likely to eat foods they associate with qualities they'd like to see in themselves. So, a man who wants to be strong and masculine is more likely to eat meat, and a woman who wants to feel dainty and sweet is more likely to eat fruits, vegetables and candy.