What's a hot new career for aging Baby Boomers? It's modeling! Fancy modeling agencies, like Ford and Wilhelmina, are scrambling to hire as many older models as they can, age 50 and up, because they're being featured in high profile campaigns for companies ranging from L'Oreal to Target. So, why are older models suddenly in, and younger ones are out? Experts say it's because companies want Baby Boomers' money. Statistics show that Boomers spent $47 billion last year on fashion and beauty products. It's a huge market for companies, since Boomers make up nearly 25% of the American population. And marketers figure that they're more likely to attract Boomer shoppers if they use a model closer to their age because it makes the ad seem more relatable and genuine. Face it, a woman in her 50s or 60s doesn't want or need the same things as a woman in her 20s and 30s. For example, one of the biggest things older women want from cosmetics companies is wrinkle cream for the neck, but a 20 or 30 year old model can't sell neck cream to a 60 year old effectively. So that's why modeling agents are signing a record number of older models. Like one New York model we read about. She tried unsuccessfully to become a model in her 20s, and instead became a customer service rep. Now at age 55, she was recently scouted and signed by the Ford agency for her natural look of graying hair and wrinkles. She's now appearing in ads for Hallmark, and Olay skin care. So the next time you see Diane Keaton modeling for Chicos, Andie MacDowell as the face of L'Oreal, and Demi Moore modeling for Ann Taylor, you'll know why. Those companies are hoping Baby Boomers will spend their money with them.